• Antisocial, social networking: How businesses have got social marketing all wrong

    Reynold Greenlaw

    OK, so as a technology savvy business I’m sure that I don’t need to tell you what ‘Web 2.0’ and the whole social networking sphere is, but if you’re asking yourself should I be doing this? or if you’re already doing social marketing and not seeing results, then I may have some answers for you. Now that 2.0 is in full swing, businesses of all shapes and sizes are getting involved and investing significantly in activities around social networking and[...]