Embedding UX into software development
Mariana MorrisLast Wednesday, Reynold, our projects director, and I gave a talk at ACCU Oxford. We shared practical UX techniques to embed UX in development cycles and talked about the importance of a good user experience in tech. Abstract Good user experience is essential to the success of your product, it creates a competitive advantage and saves you money by reducing wasted development time. But how do you know that what you develop are the features that users will care about?[...]