UX Oxford – User research doesn’t need to be boring
Luke CanvinAugust’s UX Oxford talk was “Research is boring: How we sell it, do it better, and make better use of it.” from Lee McIvor, a freelance user experience designer and the organiser of lightningUX. As user experience designers, we often come up against the misconception that user research is not important, that a design does not need to be fed by research, but that we can take the “genius” design route, assume that we know what we need to know,[...]